With an impressive international career in the logistics industry, spanning Colombia, Canada, France, and now Sweden, Francisco is a leader driven by a passion for challenging the status quo and finding innovative solutions. In this interview, he shares his journey, insights from different cultures, and how his perspective on leadership, teamwork, and work-life balance has been shaped by his global experiences.
Hi Francisco! Can you tell us about your professional journey so far?
I’m originally from Colombia and have gained international experience in several countries. My career began in France, where I worked at CLAAS, primarily in production but in the Logistics Department so, all responsibilities were oriented or focus in improving the logistic in some part of plant. Over the past seven years, I’ve been working in the logistics industry, with experience spanning France, Colombia, Spain, Canada and now Sweden. I also hold a master’s degree in Project Management from France and have over a decade of experience in the field.
I started my journey at TW Group as a Key Account Manager in Spain. From there, I progressed within the company, optimizing processes in France and spearheading its international expansion. When we began our expansion into Sweden, I was offered the role of General Director, which I took on in September 2022.
TW Group is a family-owned business with a strong focus on tailoring solutions to meet customers' needs. We pride ourselves on being extremely flexible, often suggesting improvements to our customers, challenging the status quo, and constantly seeking ways to optimize their operations. Thanks to our streamlined decision-making processes, we can provide an efficient response to any needs from our clients.
What lessons has your international experience taught you?
I often say, "Surfing the wave." Flexibility and adaptability have been key, and I’ve learned how to navigate new countries, cultures, and roles seamlessly.
Do you have a saying or philosophy that inspires you?
Saying yes to all opportunities is a motto I live by. I also love the idea of finding beauty in the small details, like "the crumbs in the bread." It’s a reminder to appreciate the little things in life and stay motivated, even when facing challenges. This mindset is just as valuable in business, especially when others rely on you.
Can you share a project you’re particularly proud of?
When we expanded into Sweden, we took over the entire operation with the goal of ensuring our end customers didn’t notice the transition. It was a smooth handover, and we’re very proud of the result.
What drives you, both professionally and personally?
I’m motivated by challenges and enjoy solving problems. If something can be done better, I want to find a new way to do it. I’m not afraid to challenge tradition and explore new ideas with a “Why not?” attitude.
I’m also driven by working with my team and learning from their ideas. You never stop learning about people and their perspectives, and that’s deeply inspiring to me.
How would you describe your leadership style?
I’m a direct and challenging leader. I don’t sugarcoat things because I believe in clarity to solve problems and create improvements, whether for the team, the company, or results. At the same time, I work closely with my team. I try to put myself in their shoes to understand their challenges and support them in the best way possible.
What’s your next personal goal?
I want to expand our business in Scandinavia and for sure, I would like to learn Swedish! I already speak English, French and Spanish, so it’s the next logical step for me.
How does Friends of Executive contribute to your leadership?
Peter Nilsson recommended the network, and although I haven’t been able to attend many events yet, I’ve already met many interesting people, such as in Båstad. I’m looking forward to contributing to the network and building more connections in the region.
Tell us something we might not know about you!
Since I was young, I have been passionate about tennis and competed at a high level until an injury forced me to quit. That stage marked my life because, beyond the sport, it taught me to know myself better, to manage pressure and to learn from each mistake as an opportunity for growth. Discipline, the capacity for effort and the management of emotions were key lessons that I apply today in my professional life. Now, I play for fun, it’s my favorite way to relax, manage stress, and recharge. Tennis has also made me more resilient.
I’m also fascinated by history, which helps me understand different cultures. This insight is incredibly useful in business as well.